DONGYI
ZHANG
Hi, I'm Dongyi.
Dongyi is a UX designer and digital marketer with expertise in online publishing, startups, advertising, and mobile gaming. She's passionate about building delightful mobile and web products that empower useful and enjoyable user experiences while driving business goals.
If you’re curious about my work, interested in collaboration, or would just want to get connected, don't hesitate to leave me a message.
Mobile: +1 925 364 1180
Email: zhangdongyi2012@gmail.com
EXPERIENCE
Product Designer / UXUI
Concentric Sky Inc. | Eugene, OR 2021.08 - now
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Design open badge platform for diverse clients by researching the needs of users and designing interactive, appealing, and elegant web-based and mobile applications.
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Planning and conducting user research and competitive analysis
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Helping to define high-level goals and requirements for projects with input from client stakeholders and team members
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Interpreting qualitative user feedback and behavioral data to suggest improvements to existing interfaces
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Crafting personas, journey maps, and storyboards to offer insightful ways to meet user needs and client goals
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Building wireframes and workflows and creating prototypes of web-based and mobile applications
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Conducting usability testing on prototypes and existing products to uncover opportunities for improvement
Product Designer / UXUI Designer
STELA@BREAKOUTBIT, INC 2016.10 - 2021.08
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Led user study, usability test, and market research to inform product design iterations and creative directions
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Designed, launched and iterated Web UX, landing pages, Appstore fronts, App UIUX backed by A/B testings data and performance analytics
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Created mobile app prototypes, UX flowcharts, product proposals and requirements (PRD) to drive product specifications and delivery in high quality
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Owned marketing/sales collaterals curation by leading visual directions, product messaging and Creative Briefs
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Designed and implemented the product development workflow and quality control system to identify and resolve risks that may impair the team’s ability to meet strategic, financial, and technical goals
Digital Marketing
NOX MOBILE INC 2014.10 - 2015.10
EGLS LTD (SHE002619) 2014.10 - 2015.10
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Planned, launched and scaled digital campaigns for multiple mobile games and apps on Paid Media channels, social networks, Adwords, SEO, ASO and DSPs
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Optimized campaign targeting, bidding, and key performance metircs to successfully identify growth opportunities and reduce UA cost
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Led A/B testings of creative, ads copy, landing pages, and email campaigns to identify effective creative directions, lifting CTR rate 2-6 times than industry benchmark
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Performed marketing analytics to inform creative directions, UA channel selection, budget allocation, and bidding strategy
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Led campaign learning roadmaps and review meetings with product team and executives to align marketing strategy and performance